Tag: target

05/04

Target’s Dilemma Shows the Way for Radio

On the surface, retailer Target may not have a lot to do with your radio brand. But look closer, because the similarities are staggering. Like radio, Target has a wide array of items, together aimed at a broad-based, massive audience.  Like radio, Target is suffering from a million tiny cuts as Internet options eat into their business with lower pricing or greater selection (i.e., in the radio context, greater value).  Like radio, Target is a trusted brand that includes human-to-human interaction.  Like radio, Target lives in your local market. So why is Target discontinuing Amazon's … [Read more...]

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