Tag: tam

10/28

Who cares about “Total Audience Measurement”?

"Total Audience Measurement" (TAM). ┬áThat's Arbitron's term for their in-the-works scheme to count your listeners on whatever platform they're listening to your station (on radio or online) all in one tidy report. I've been thinking a lot about TAM lately, and the closer I look the more questions I have about this latest initiative from our friends in Columbia who have profiting hand over fist from the radio industry even as that industry itself continues to struggle. What problem does "Total Audience Measurement" solve? Presumably the problem is that traditional ratings fail to … [Read more...]

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