Tag: talk

08/15

Is PPM Unfair to News/Talk Radio?

Here's my understanding of how PPM works: In any given quarter-hour under diary methodology, you used to have to listen at least five continuous minutes for that listening to "count" you as a listener and to "count" your listening as an "occasion." Under PPM however, I'm told that those five minutes no longer need to be continuous.  That is, if I flip back to the station several times in a quarter-hour I count as a listener and my listening counts as one occasion as long as all those minutes and seconds add up to at least five minutes. This hurts the performance of … [Read more...]

11/22

News/Talk Radio becomes News/Talk VIDEO

What do you call a News/Talk station that's investing in original web video programming? You call it a station that understands "news" is what the consumer wants, the way he wants it.  "News" is not a newscast or the kind of news that limits itself to audio. And Bonneville's KTAR has one such station.  They debuted a modest investment in video equipment (and I mean more than Flip cams, thank you) during the recent election.  This represents exclusive video content - not a camera in the air studio playing the voyeur to a simulcast radio show. Here's a peek at what they … [Read more...]

10/20

“News/Talk is Too Narrow”

So says David Hall, one of the best known names in the Talk Radio business. And David doesn't just mean that it's too Conservative.  He also means that the political dimension of Talk Radio is simply too thin to support every "spoken word" station in America, and I can't imagine anyone disagreeing with that. Where is the new talent?  Where are the broadcasters who are taking risks?  Where are the experiments? David and I have a wide-ranging conversation about the prospects for News/Talk, and what might happen if things don't change.  Hint:  It might get ugly. Watch the video … [Read more...]

10/18

The Future of News/Talk Radio

Last week I was honored to be part of a panel at Al Peterson's NTS MediaOnline Talk Show Boot Camp in Marina Del Rey. The topic was, as ever, the future.  In this case the future of News/Talk radio. Besides me, the panel also featured D: All Things Digital's Kara Swisher, Sound Mind LLC's Brian Glicklich, and Paragon Research's Mike Henry. Erica Farber was our fabulous and able moderator. This audio is the full session, including Q&A (I was holding the mic so that explains why the fidelity is biased in my direction). Important listening for all in the News/Talk … [Read more...]

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