Tag: tagline

02/09

Media Unplugged: Donald Trump’s 10 Brand Secrets – Revealed!

Donald Trump’s ten brand secrets – revealed! And… From stodgy magazine to multimedia juggernaut – how The New Yorker did it. It’s episode 36 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Plus, rants and raves on the meaninglessness of taglines, the platform that can turn your idea into a book in just 12 hours, and more. Listen as we go inside media to reveal the ugly truth! Click the play button below: And if you're reading this by email, click here for the audio. For show notes go to the Media Unplugged site. Sample and … [Read more...]

05/05

Does your Radio Positioning Suck?

"If you repeat something often enough, folks will believe it." That's one of those old radio maxims that results from years of radio stations repeating positioning messages and years of consumers repeating them back to us. But do they really believe the messages? Or are they just skilled at repeating them back to us? And what if the message they're repeating isn't credible? And what if you know it isn't credible and they know it isn't credible? Or, worse, what if they don't care whether it's credible or not? In other words, what if your message matters much more to you than to … [Read more...]

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