Tag: survey

01/28

Radio Survey: To Simulcast Spots or Not to Simulcast Spots

In the second release from a new study of radio industry thought-leaders, managers say their radio brands can make more money by monetizing streams separately with their own spot inventory than by simulcasting those spots with the over-the-air brands. The study was conducted by Mark Ramsey Media by telephone in November and December, 2014 among more than 100 top-50 market radio General Managers, Sales Managers, Digital Executives, and Program Directors. 56% of these managers say a separate monetization strategy for streams with their own spot inventory will likely make more money … [Read more...]

01/20

Survey: Radio Managers Anticipate Dramatic Rise in Digital Revenue

In the first release from a new study Mark Ramsey Media just conducted among radio industry thought-leaders, managers expect a dramatic rise in the fraction of their overall revenue that will derive from digital sources. The study was conducted by telephone in November and December, 2014, among more than 100 top-50 market radio General Managers, Sales Managers, Digital Executives, and Program Directors. It's Mark Ramsey Media's first annual "Pulse" study that measures attitudes of radio industry managers. While it should come as no surprise that digital is perceived as ever-more-important … [Read more...]

07/29

The NAB has hurt my feelings

Evidently the NAB didn't like my survey about behaviors among folks who have mobile phones and may also have FM built-in, whether they use it or not (and most don't). Let's dig into their official late Friday response: While Mark Ramsey argues there is little consumer demand for incorporating radio receivers on cell phones, he bases his glass-half-empty conclusions on a poorly designed survey to fit his own pre-conceived negative opinion. I don't know, does the question "does your phone have FM radio built-in?" sound poorly designed to you? What about the question "Do you use FM radio … [Read more...]

11/29

Do Consumers REALLY want FM chips on Mobile Phones?

All other things equal, the best way to assess future behavior is to look to past behavior.  That is, rather than ask consumers what they might do tomorrow, ask them what they actually did yesterday.  This gives you behavioral data rather than simply attitudinal data, and it allows people to tell you what they actually do rather than what they think you might want to hear. For example, much discussion has swirled around the presumed appetite in the US for FM chips on mobile phones.  Note that I am not talking about the appetite for radio content via downloadable apps on mobile phones, but … [Read more...]

09/15

The Danger to Terrestrial Radio posed by Internet Radio in Cars

One third of radio listeners would listen less to local radio if they had easy access to Internet Radio built into their cars. That's one of the alarming statistics from a recent national study I conducted in conjunction with VIP Research. In the study, which was a national survey of more than 2,000 radio listeners covering 22 markets, I asked this question: If tomorrow you could get Internet access from the dashboard of your car and you could listen to thousands of radio stations from all over the world through an Internet receiver on your dash as easy to use as your radio, would … [Read more...]

05/24

It’s about Effectiveness, not Platforms

One of radio's great problems is its inherently parochial nature. We rightly celebrate increases in revenue year-over-year without necessarily recognizing that this growth does not happen in an otherwise static environment.  And it is these very transformative changes which are making today's "100-Arbitron-share world" less relevant by the day. The bigger picture is where the advertiser plans to spend their money, regardless of the media involved. In a recent STRATA survey of ad agencies, there are several tidbits worthy of note: Nearly 40% of ad agencies believe it … [Read more...]

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