Tag: super bowl

02/23

Media Unplugged: Will Media Unicorns Go Extinct?

Will media unicorns go extinct? And… Are platform businesses eating the world? It’s episode 37 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Plus, rants and raves on Kanye West, a great podcast for X-Files fans, and the most effective Super Bowl ad – which wasn’t even an ad. Listen as we go inside media to reveal the ugly truth! Click the play button below: And if you're reading this by email, click here for the audio. For show notes go to the Media Unplugged site. Sample and subscribe to Media Unplugged at iTunes. Or do … [Read more...]

09/06

Media Unplugged Ep 2 – Big Media Sheds Advertising and the NFL Says “Pay to Play”

This is episode 2 of Media Unplugged, the brand-spanking new podcast created by yours truly and that one-of-a-kind branding authority, consultant, speaker, and author, Tom Asacker. Every other week, Media Unplugged will go behind the big media spin to spell out what's really happening and what it really means to media, brands, and consumers. This week: Tom and I take on two topics: First, big media brands are relying less and less on advertising for their bread and butter. We deep-dive into this and spell out what it means for media brands like yours. Second, the NFL will … [Read more...]

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