Tag: sucks

06/22

Five Ways to Dramatically Improve Audio Advertising

Audio advertising sucks. It just does. Face it. But it doesn't have to. That's a main takeaway from new research into the types of audio advertising listeners prefer. This research was presented for the first time anywhere at the recent hivio conference in LA, and you can watch the entire presentation (it's only 13 minutes long) below. This is required viewing┬áif you're in the business of selling ads to agencies or clients and pushing those ads to consumers via audio. And it's relevant for anyone in the advertising space in audio:┬áRadio, online radio, … [Read more...]

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