Tag: success

09/11

Christian Music Radio: 10 Secrets of Success Revealed

Nobody had ever done this before. What if you take the leading programmers to one popular format and ask them a slew of in-depth questions about the way they program their stations, how they conduct fundraising, how they market and what they spend, how they perceive the priorities for their brands, etc? Then what if you correlate all that data with ratings outcomes? This gives you the ability to see what best practices - what "secrets of success" - characterize the highest-rated stations in the format. This past week I was honored to be a featured speaker at the Christian Music … [Read more...]

11/28

Here’s to Failure!

Nobody wants to fail. Yet we inherently know that without taking risks - without risking exactly the failure we fear so much - the big successes are likely to remain out of reach. Recently I was with a Broadway theater producer - someone who has produced famous shows you know quite well - and he said something that, while not surprising, was important and interesting: "The biggest hits go to those who have the biggest failures." And he should know. This is not to suggest that we need to bet the farm on our hunches - that's a sure way to the poor house.  But it's certainly true … [Read more...]

07/17

Radio: A Sure Path to Lower Ratings

So the early results are in in the battle between DirecTV and Viacom, and they're not pretty - for Viacom. Thanks to a deal dispute, Viacom has been off DirecTV for several days.  That is, distribution - attention - has been reduced.  And the impact has been dramatic. According to the LA Times, Nickelodeon's ratings are off 33% as a result.... MTV's total day average went from almost 500,000 viewers on July 10 to 273,000 on July 13, a 43% dip. VH1 has dropped almost 30% of its audience and Comedy Central is off 21% for the same period. All of this is a result of decreased distribution … [Read more...]

09/01

How to Be Great

I was reading a post on "what every blog needs to be great," and was struck with the results of this poll: Why was this so striking? Because these results don't simply answer the question for blogs.  I would argue they answer the question for any brand - even a radio brand. How much effort does your radio brand invest in its distinctive voice?  How distinctive is your voice, in fact? It's almost impossible to imagine a distinctive voice that doesn't in some way involve actual human voices.  A "distinctive voice" is an expression of personality, if not "personalities."  In our … [Read more...]

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