Tag: study

01/20

Survey: Radio Managers Anticipate Dramatic Rise in Digital Revenue

In the first release from a new study Mark Ramsey Media just conducted among radio industry thought-leaders, managers expect a dramatic rise in the fraction of their overall revenue that will derive from digital sources. The study was conducted by telephone in November and December, 2014, among more than 100 top-50 market radio General Managers, Sales Managers, Digital Executives, and Program Directors. It's Mark Ramsey Media's first annual "Pulse" study that measures attitudes of radio industry managers. While it should come as no surprise that digital is perceived as ever-more-important … [Read more...]

05/09

Do People Really REALLY want FM on their Mobile Phones?

Another study from NAB has been issued which supports the notion that consumers want FM on their mobile phones. And, like all studies about what people WILL do rather than what they HAVE DONE in the past, it's flawed. You can ask people what they value and what they have done and they will give you an answer that represents their best frame on reality. But ask them what they intend to have for breakfast tomorrow morning if the moon is in the seventh house and Jupiter aligns with Mars, and their answer will be far less predictive of actual behavior. The NAB study asked some interesting … [Read more...]

12/13

What Matters When the Spots Come On?

I've been on vacation in a remote corner of India, so you'll forgive me for not paying more attention to the recent Coleman study of the impact of spots on listeners and the stations they listen to. Personally, I find these regular studies of the effects of advertising on listenership to be tiresome. Why are we studying what spots do to listeners instead of what spots do for listeners? Why are we trying to convince advertisers that spots still reach audiences rather than convincing them that spots compel audiences to action? Basically, the study indicates that the number of folks … [Read more...]

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