Tag: streaming

02/05

How to Monetize your Online Radio Streams

Last week I published a piece using actual data from actual broadcasters that argued that their brands could make more money if streaming spots were monetized separately from over-the-air spots. That is, separate inventories have greater revenue potential than one simulcast pool. So how does a radio broadcaster maximize revenue from that online-only pool of inventory? I'm going to provide some thoughts on that. Now I'll warn you: Not all of these ideas are easy and some of them will cause you to gulp hard. But the universe doesn't really care what you or I find comfortable and easy, does … [Read more...]

01/28

Radio Survey: To Simulcast Spots or Not to Simulcast Spots

In the second release from a new study of radio industry thought-leaders, managers say their radio brands can make more money by monetizing streams separately with their own spot inventory than by simulcasting those spots with the over-the-air brands. The study was conducted by Mark Ramsey Media by telephone in November and December, 2014 among more than 100 top-50 market radio General Managers, Sales Managers, Digital Executives, and Program Directors. 56% of these managers say a separate monetization strategy for streams with their own spot inventory will likely make more money … [Read more...]

01/27

Is Streaming Momentum Stuck? Really?

There's been lots of attention in the radio industry trades lately about the lack of audience momentum for many broadcasters in the streaming space, even as so-called pure-plays like Pandora and Spotify grow by leaps and bounds. Tom Taylor writes: iHeart’s not the only terrestrial operator with flat or negative growth over the period from February 2013 to October 2014. #3-ranked CBS is down from about 69,000 average domestic streams (6am-8pm weekdays) to a little less than 60,000. #4-ranked Cumulus is off from a bit more than 70,000 to 58,104. Cox is off from 30,327 to 23,674. Even EMF, … [Read more...]

12/04

Would Today’s Youth Miss Radio if it Went Away?

In an article aptly titled "Young People Don't Care About Newspapers, Old People Don't Care About Smartphones," Business Insider quoted an Ofcom study contrasting the responses of persons 16-24 to folks 75 and over. The question? "What media would you miss the most?" And here's the chart: BI writes: People between the ages of 16 and 24, for example, would not blink an eye if newspapers and magazines went extinct; smartphones are the "must-have" device of the younger generation. The breakdown among all adults shows a much stronger craving for TV over smartphones and computers, and … [Read more...]

11/11

What Happens When Ariana Grande Conquers America?

One of the greatest benefits of having a massive music platform is being able to parse the data in interesting and insightful ways. While all the big streaming platforms mine data in this way, Spotify is making at least some of that analysis public, and it's fascinating. It's all at Spotify's Insights blog, and you should take a look. Here, for example, is their distillation of the top U.S. artists by state every day this year (up to mid-October). At the top of January, Drake and Lorde were battling for dominance: By May, Lana Del Rey owned the Southwest: By early … [Read more...]

10/28

Look Out: Big TV is Eating the Internet – Media Unplugged Ep 6

We have about two thousand listens to the new twice-monthly podcast I produce with branding strategist Tom Asacker. It's called Media Unplugged. Have you listened yet? This week Tom and I ask whether the Internet is disrupting the TV industry or - after decisions by HBO and CBS to provide streaming-only subscription services - is Big Media eating the Internet? We think so! Then, is Pinterest the coming ad colossus that could dwarf Twitter and Facebook? There are lots of good reasons why the answer may be "yes"! In our rants and raves section, Tom rants about a CNN anchor giddy … [Read more...]

10/17

The Future of Radio – According to Teens

A recent Piper Jaffray report focused on the behaviors of teenagers and the consequence of trends in those behaviors. One of the questions asked teens what percentage of their time was spent listening to music in the following categories: mp3's, Pandora, local radio, other streaming radio (e.g., Spotify, Songza, etc.), CD's, or SiriusXM. The result: About 16% of teen music listening time is spent with radio. Pandora's share was slightly higher, while mp3's were more than twice as high. It's not great news to see Pandora ahead of radio in this category. And the worse news is … [Read more...]

09/29

Proof that Terrestrial Radio Can Make Money Streaming

I'm tired of certain "chiefs" of the radio industry who diminish the prospect of making money from streaming, as if Internet radio is altogether different from or irrelevant to the future of broadcast tower licensees. Hardly. Further, when these individuals proudly proclaim "there's no money to be made in streaming" and "I've never met any broadcaster who has made money streaming," they are not only expressing ignorance, they are also granting permission for an entire industry to fail in the fastest growing category of radio there is: The one online. So today I thought I would lead by … [Read more...]

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