Tag: strata

05/24

It’s about Effectiveness, not Platforms

One of radio's great problems is its inherently parochial nature. We rightly celebrate increases in revenue year-over-year without necessarily recognizing that this growth does not happen in an otherwise static environment.  And it is these very transformative changes which are making today's "100-Arbitron-share world" less relevant by the day. The bigger picture is where the advertiser plans to spend their money, regardless of the media involved. In a recent STRATA survey of ad agencies, there are several tidbits worthy of note: Nearly 40% of ad agencies believe it … [Read more...]

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