Tag: story

03/11

The Power of Audio Storytelling

Robert McKee is a teacher of Story and author of the classic book Story. Style, Structure, Substance and the Principles of Screenwriting. Past students of Mr. McKee's include people like Peter Jackson, Russell Brand, Jimmy Fallon, Julia Roberts, Geoffrey Rush, Kirk Douglas, David Bowie, Meg Ryan, John Cleese, and many more. McKee is hosting an event on how to use story in business called Storynomics on March 19 in LA. I’ll be there. So should you.Click below to watch our Q&A:What follows is a highly edited transcript of our conversation.Ramsey: For those of us in business, … [Read more...]

02/18

The Media Are Wrong About Brian Williams

How the media got the Brian Williams story all wrong.And… Hey newspapers! Want a younger video audience? Try a sock puppet!It’s episode 13 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey.Plus, Tom rants about Cindy Crawford's face and so much more, while Mark rants about HLN's pathetic "News and a Movie"Listen as we go inside media to reveal the ugly truth!Click the play button below:And if you're reading this by email, click here for the audio.For show notes go to the Media Unplugged site.Don’t forget to subscribe to … [Read more...]

01/22

How to Make News Stories go Viral

How do you make a news story go viral?Also: Marriott - it's a hotel chain; no, it's a film studio! And what that means for all brands.It's episode 11 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey.Plus, Tom rants about the Pope who pulls no punches and Mark rants about TV's Celebrity Apprentice, which is setting back the practice of marketing by 50 years.Listen as we go inside media to reveal the ugly truth! Click the play button below.And if you're reading this by email, click here for the audio.For show notes go to … [Read more...]

12/30

Bob Iger’s Lessons for Radio

Disney chief Bob Iger is on the cover of the new issue of Fortune, pictured in front of Star Wars' legendary Millennium Falcon.I can't imagine a picture that could speak more loudly about content and branding and distribution and the role of fan passion in powering a media behemoth.Highlights of the piece in The Wrap indicate three lessons that should be heard loud and clear by radio broadcasters:1. Iger focuses on both content and technology“There are a lot of companies that focus on content and lot of companies that focus on technology, but I think Disney is one of a few … [Read more...]

08/11

What Radio Can Learn from Pixar – Emma Coats at hivio 2014

If your brand is a story, then how can you best bring that story to life?Who knows more about story that the artists who work at Pixar - past, present, and future?In this conversation from hivio 2014, the audio future festival, Mark Ramsey talks with former Pixar story artist Emma Coats.Emma got her start in story at Pixar Animation Studios in 2007 on the feature film Brave. While at Pixar she also worked on such films as Monsters University and Inside Out. Since leaving Pixar in 2012, Emma has worked on numerous projects for Dreamworks TV, Scott Free, Paramount Animation, and … [Read more...]

07/02

Does Radio “Need a New Story”?

Sometimes I just want to scream.Like when I read a piece in Radio Ink titled "Consumers do not know about the Power of Radio."That's right. With five radios in every household and radio presumably being a part of virtually everyone's daily habit, we consumers "do not know about the power of radio." We consumers must be stupid or something.As a result, say Radio Ink's 40 "Power Players," "Radio needs to tell a better story."Yes, the clichés are flying like monkey dung. Watch out, or a cliché might smack you upside the head!And the story includes a photo of the great Orson … [Read more...]

04/24

Do you Talk to your Listeners?

"Will you talk to me?"I mean, one-on-one?It's my observation that most program directors spend infinitely more time talking to the ratings reports than talking to actual listeners.  Needless to say, this confuses input (listeners) and outcome (ratings).As a practitioner of consumer research, I'm not foolish enough to believe that one conversation with one listener represents a fact, but it does represent a story.  And the sum total of all listener behavior is the sum total of those stories.  So if you don't start asking for stories, you'll never understand why people do what they … [Read more...]

* = required field