Tag: steve kowch

03/14

Canada’s BBM responds to Shocking Arbitron PPM Research

Recently some shocking research on actual Arbitron PPM panelists was revealed in this blog and elsewhere. ┬áThe research was from Broadcast Architecture, and the video I recorded about it with BA President Allen Kepler shocked a whole lot of broadcasters (see it if you haven't already). While I didn't receive any response from Arbitron, I did get one from Canada's equivalent of Arbitron, BBM. The response is posted at Steve Kowch's blog, and I welcome you to review it. ┬áThe response is from BBM Canada President Jim MacLeod. This is my attempt to analyze that response in the context of … [Read more...]

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