Tag: station

12/06

How To Be Their Favorite Radio Station

From Nielsen (via All Access): Americans spend 87% of their AM/FM radio listening tuning into their three favorite stations (based on the amount of time spent with each). What’s more interesting is that 58% of all listening goes to just one station, the listener's favorite (called the '1st Preference' station, or P1) Let's break this down. First, this percentage is based on "AM/FM radio listening," meaning it excludes any portion of listening which is devoted to other audio platforms: Spotify, podcasts, Pandora, etc. It doesn't speak to the rise of that listening or the trending hours … [Read more...]

08/03

Here’s What Radio Will Learn from This Week’s Republican Debates

So all the leading (and not so leading) Republican presidential contenders will be stretched across two stages at the end of this week in the first official debate of the election season. So what can radio learn from this political extravaganza? Well, consider what you will and won't see. You'll see little of any depth or seriousness. That's because time is so short. You'll see that there is no "winning" or "losing" of the debate on the power of argument or the weight of issues. Instead, the "winning" will come from memorable moments that result in "oohs" and "aahs" and cheers and … [Read more...]

01/06

7 Reasons Why Your DJ Blog is a Waste of Time

Does your radio station have a batch of DJ blogs? Here are 7 reasons why they may be a waste of time, effort, energy, and resources - especially on music-oriented stations: 1. A blog requires a strong point of view, and many DJ's don't have one In fact, in many cases a strong point of view may be exactly not what management wants on display on the station site - or on the air, for that matter. The simple fact that you anchor a radio daypart doesn't necessarily mean you have an audience that wants to follow your thoughts online. 2. Many DJ blogs have almost no likes or … [Read more...]

07/03

“Radio” is not a Brand

When we say things like "let's whip up a better story for radio to convince folks how important it is in their lives" we are fighting an impossible battle for this reason: "Radio" is not a brand. "Radio" is a distribution platform for brands, where the brands can, should, and do live on other platforms, too. If we have learned anything from this digital age it's that the most useful brands are those that are device-agnostic, those that view platforms as distribution opportunities for useful manifestations. The most useful brands are not bound to one and only one distribution … [Read more...]

10/24

The Importance of Surprising the Audience

We focus a lot on expectations:  Brands need to live up to them.  True enough. But there's another side to that equation.  If lots of brands have similar expectations and everyone is living up to them,  you have satisfied expectations but you may not have one brand which stands out from the crowd. You may not have anything special worth talking about. You may not have something I, the consumer, looks forward to consuming again. You may not have a winner. The potentially fatal undertow of delivering to expectation is boredom and sameness.  Once the audience is there - once they have granted … [Read more...]

07/23

Radio Personalities – not Stations – are the “Brands”

In a content-driven, anything - anytime world, the advantage shifts from radio stations to personalities and the entities that own or license them. In the long run, fans of radio will be fans of personalities.  And how will those fans seek out those personalities? By the names of their stations - or by the much more direct path:  The name of the personality? And if consumers are searching by personality name, not by station, then doesn't the advantage shift to the personality or the owner of that personality's content? Radio legend Bill Figenshu talks with me about the future of … [Read more...]

07/27

New survey shows when FM is built-in to mobile phones, most consumers don’t use it

How many US radio listeners already have FM built-in to their mobile phones? And how often do they use it? How does this compare to the number who have downloaded a personalized radio app, like Pandora or Slacker?  How often do they use those? And how do these numbers compare to downloads and use of station-specific mobile apps? These were the questions I set out to answer in a national telephone study of 1,346 radio listeners, aged 15-69, conducted by VIP Media Research during June and July 2011.  85% of these respondents listen to 30 minutes or more of radio per day. Of the 70% … [Read more...]

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