Tag: star

11/17

Radio’s Crisis of Personality

One of radio's greatest advantages relative to competing media are its personalities - or at least that could be an advantage. But a "personality" isn't simply a voice on the air. For a personality to matter he or she must be a genuine talent, someone with "star power" who magnetizes an audience because he or she is just that good. Anything less is just a voice. So what personalities do consumers think of when they think of radio? I thought I'd find out. I did a flash study with 1,000 consumers in the U.S. aged 18-54 and I asked this question: What are the names of the THREE most … [Read more...]

07/14

What Radio Can Learn from a YouTube Star

What's the difference between a media brand and an individual with 50 million YouTube views? Nothing! Andrea Russett is a YouTube phenomenon. She has amassed over 700K Twitter followers, 1 million YouTube subscribers, 1.1 million Instagram followers, and 50 million YouTube views. Speaking with me at hivio 2014 with her manager Phil Becker, here are some of the questions that Andrea and Phil answered: How did you become a YouTube Star? How do you grow that kind of attention? What do brands expect from a YouTube Star? How do they work with you? How did you work on the … [Read more...]

02/08

“What Else Ya Got?”

Not long ago I was pitching a TV project to a cable network programming head. It wasn't quite the right fit, evidently, and he told me so. But then he asked a question I hadn't expected: "What else ya got?" Um, that's it, I'm afraid! I had one project in mind and that was the one I was pitching. It never even occurred to me to have some kind of ace in the hole - a backup project in the event that my A pitch went down in flames. I think this is a big problem in the radio space. We too often have one solution to every problem. We look over our shoulder to see what other broadcasters … [Read more...]

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