Tag: star wars

06/16

Podcasting is NOT the New Blogging

Podcasting is NOT the new blogging. And... Will there ever be another Game Of Thrones-sized hit? Plus rants and raves about what happens when your Star Wars podcast attracts the attention of Luke Skywalker, himself. It’s episode 93 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go inside media to reveal the ugly truth! Click the play button below: And if you're reading this by email, click here. Sample and subscribe to Media Unplugged at Apple Podcasts. Or do the same at Stitcher. Or Google Play. Or … [Read more...]

05/29

Introducing “Inside Star Wars”

Today I'm proud to announce the latest podcast series written, created, and presented by yours truly in conjunction with the terrific team at Wondery. It's "Inside Star Wars," and the first two episodes are now available in all corners of the universe and wherever else podcasts can be found. My goal here was to remind us all why we fell in love with the franchise in the first place. If you or someone you know is or ever has been a fan of Star Wars, then this is the show for them. Cue the wonderful video teaser: Thanks, as always, to the incomparable Jeff Schmidt for his production … [Read more...]

07/12

Media Unplugged: Disney’s Mistakes are Costing Star Wars

Disney's mistakes are costing Star Wars. And... Facebook is losing its cool among teens. Plus, rants and raves about what's wrong with online reviews, the Onion's desperate attacks on Facebook as their traffic sinks, and more It’s episode 85 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go inside media to reveal the ugly truth! Click the play button below: And if you're reading this by email, click here for the audio. Sample and subscribe to Media Unplugged at Apple Podcasts. Or do the same at Stitcher. Or … [Read more...]

04/09

Media Unplugged: The Strategy Behind Amazon’s Prime Video

The strategy behind Amazon's Prime Video. And... MoviePass and the magic power of data. Plus rants and raves about Jesus Christ Superstar, the Star Wars theme park, and the new book "The Big Picture: The Fight for the Future of Movies." It’s episode 81 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go inside media to reveal the ugly truth! Click the play button below: And if you're reading this by email, click here for the audio. Sample and subscribe to Media Unplugged at iTunes. Or do the same at Stitcher. Or … [Read more...]

05/01

Media Unplugged: Inside Media’s Data-Driven Future

Inside media's data-driven future. And... Here's how advertisers ignore data. Plus, rants and raves about overt messaging and suspension of disbelief, Disney's new Star Wars Land, and how Suave fooled a bunch of beauty influencers into thinking it was luxury haircare - but how the joke may be on Suave. It’s episode 62 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. This episode is brought to you by StackAdapt,  an omnichannel digital advertising platform that helps brands accelerate customer acquisition. Listen as we go inside … [Read more...]

12/20

Can Taylor Swift Save Apple Music?

Have you checked out the Media Unplugged podcast I do with Tom Asacker? If not, the holiday season is a great time to catch up. Just go here for the iTunes link (other links are below). We reveal what's really happening in media. And so far, the 'cast has been good enough to be distributed by Media Village, NetNewsCheck, the prestigious American Marketing Association, and more. Maybe you're missing something! About this new episode (the last of 2015): Meet your new cable company: Amazon! And… Can Taylor Swift save Apple Music? Plus, rants and raves on the Alamo Draft House’s … [Read more...]

08/27

Is the New Golden Age of TV…Over?

Is the new Golden Age of TV…over? And… Who’s to blame for Internet bile? Advertisers, of course! It's episode 26 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Plus, rants and raves for the Gossip Revolution, Star Wars-themed lands coming to a Disney park near you, and more. Listen as we go inside media to reveal the ugly truth! Click the play button below: And if you're reading this by email, click here for the audio. For show notes go to the Media Unplugged site. Sample and subscribe to Media Unplugged at iTunes. Or do … [Read more...]

07/16

How to Get Rich with Online Video

Yes, you can get rich with online video - but not through YouTube. And... Paramount's new business model makes theater owners AND consumers happy. It's episode 23 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Plus, rants and raves about Google's new chat-bot that can debate the meaning of life, how Sony Music is "disfavoring" artists through its investment in Spotify, and how J.J. Abrams Star Wars presentation at Comic-Con is footage-free for a particularly sneaky reason. Listen as we go inside media to reveal the ugly truth! Click … [Read more...]

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