Tag: star wars

05/01

Media Unplugged: Inside Media’s Data-Driven Future

Inside media's data-driven future. And... Here's how advertisers ignore data. Plus, rants and raves about overt messaging and suspension of disbelief, Disney's new Star Wars Land, and how Suave fooled a bunch of beauty influencers into thinking it was luxury haircare - but how the joke may be on Suave. It’s episode 62 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. This episode is brought to you by StackAdapt,  an omnichannel digital advertising platform that helps brands accelerate customer acquisition. Listen as we go inside … [Read more...]

12/20

Can Taylor Swift Save Apple Music?

Have you checked out the Media Unplugged podcast I do with Tom Asacker? If not, the holiday season is a great time to catch up. Just go here for the iTunes link (other links are below). We reveal what's really happening in media. And so far, the 'cast has been good enough to be distributed by Media Village, NetNewsCheck, the prestigious American Marketing Association, and more. Maybe you're missing something! About this new episode (the last of 2015): Meet your new cable company: Amazon! And… Can Taylor Swift save Apple Music? Plus, rants and raves on the Alamo Draft House’s … [Read more...]

08/27

Is the New Golden Age of TV…Over?

Is the new Golden Age of TV…over? And… Who’s to blame for Internet bile? Advertisers, of course! It's episode 26 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Plus, rants and raves for the Gossip Revolution, Star Wars-themed lands coming to a Disney park near you, and more. Listen as we go inside media to reveal the ugly truth! Click the play button below: And if you're reading this by email, click here for the audio. For show notes go to the Media Unplugged site. Sample and subscribe to Media Unplugged at iTunes. Or do … [Read more...]

07/16

How to Get Rich with Online Video

Yes, you can get rich with online video - but not through YouTube. And... Paramount's new business model makes theater owners AND consumers happy. It's episode 23 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Plus, rants and raves about Google's new chat-bot that can debate the meaning of life, how Sony Music is "disfavoring" artists through its investment in Spotify, and how J.J. Abrams Star Wars presentation at Comic-Con is footage-free for a particularly sneaky reason. Listen as we go inside media to reveal the ugly truth! Click … [Read more...]

04/20

What Radio Can Learn from Star Wars VII

Last week the Internet melted. And if you're a Star Wars fan, you know the precise moment: When the latest teaser trailer for the newest chapter in the long-running Star Wars saga was unleashed online. You've probably seen it by now. It has been watched more than 40 million times, so I'm assuming at least one of those viewings was yours. So I thought, what can radio broadcasters learn from the pandemonium surrounding this second in a series of promotional trailers for a movie which promises to stop both space and time when it finally opens in a cineplex near you in … [Read more...]

11/19

What’s Wrong With Radio Contests…

Are you doing contests all wrong? Why yes, I think so. Seth Godin makes a point about the wrong questions to ask before crowdfunding, but they also turn out to be the wrong questions to ask before we expect anything from an audience. He writes: A friend explained to me all the reasons for her upcoming Kickstarter campaign. The machine she wanted to buy was sorely needed, it would increase her productivity and also make her day significantly easier--it made perfect business sense. These are all great reasons to borrow money from a bank or a professional investor. They aren't good … [Read more...]

06/23

The Future of Your Radio Brand – Mark Ramsey @hivio 2014

Podcasting, online radio, terrestrial radio, satellite radio....Do you think that all these audio silos have little in common? That podcasting is different from radio is different from online radio and Pandora, etc? You're wrong. Do you think that ever-increasing choices in a world offering everybody their own personal customized experience means the end of "hits," and - by association - the end of radio? No, in fact the more choices you have, the more important "hits" become. But be forewarned, "hits" are about more than music. In fact, the importance of "hits" reflects the … [Read more...]

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