Tag: spot load

03/12

Hey Pandora, Watch That Commercial Load

There's this myth out there that its the personalization that provides the primary motivation to use Pandora: The limitless allure of choice and variety. But I don't think so. I think it's much more about the comparatively clutter-free environment. That is, fewer spots. The "variety" argument: Everywhere we turn, it's clear that consumers favor hits. Even when he was onstage with me at hivio, the audio future festival┬álast year, Pandora CTO Tom Conrad acknowledged that there is an equilibrium on each channel - that increasing "variety" past a certain point only invites consumers to … [Read more...]

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