Tag: sports

09/20

hivio 2016: What’s the Future of ESPN Audio?

If ever there was a brand built on proprietary content, that brand is ESPN. Across all platforms, ESPN Audio offers more than 9,000 hours of talk and event content annually, reaching nearly 24 million listeners per week on more than 450 stations.Traug Keller is ESPN’s Senior Vice President, Production, Business Divisions, and he leads three business units at the company: ESPN Audio, ESPN Local and the ESPN Talent Office. For ESPN Audio, Traug oversees all aspects of the business including talent, staffing, national programming content, scheduling, and event production.Traug was one of … [Read more...]

11/04

Radio Play-By-Play without Play-By-Play Rights Fees

So let's say you're a radio station that attracts a male audience, but when play-by-play airs on another station, BOOM - off go listeners from your station to theirs.What do you do when your fans want to hear that play-by-play and they leave your station to hear it?Well, consider this: What if they could get the play-by-play and get it from you - no rights or rights fees necessary?And what if they could get it through your digital platforms by the hosts they love the most - yours? Or even hosted by your fans themselves?That's at least one potential application for Rabble.TV, a … [Read more...]

09/01

Breakthrough Digital Strategy for Radio – Federated’s James Derby

In radio, we are always talking about digital strategies, but how about seeing some actual strategies in action and the real audience and revenue results they generate?That's why James Derby spoke at hivio, the audio future festival held a while back in LA.James has led the development of some of the boldest, most inventive, and most compelling platform integrations in and around the audio space. James is the Chief Strategy Officer for Federated Media. In this role he’s helping guide Federated’s radio, newspaper and digital properties as legacy and digital media converge.In this … [Read more...]

01/27

Is Streaming Momentum Stuck? Really?

There's been lots of attention in the radio industry trades lately about the lack of audience momentum for many broadcasters in the streaming space, even as so-called pure-plays like Pandora and Spotify grow by leaps and bounds.Tom Taylor writes:iHeart’s not the only terrestrial operator with flat or negative growth over the period from February 2013 to October 2014. #3-ranked CBS is down from about 69,000 average domestic streams (6am-8pm weekdays) to a little less than 60,000. #4-ranked Cumulus is off from a bit more than 70,000 to 58,104. Cox is off from 30,327 to 23,674. Even EMF, … [Read more...]

01/13

And Radio’s Best Chance for the Future is…

If there's one book this year that best sums up what the radio industry has to do to compete in a world of infinite choice, it's this one: Blockbusters: Hit-making, Risk-taking, and the Big Business of Entertainment. It's a heavily researched and highly readable book by Harvard professor Anita Elberse.I talked with Anita to test some of my own theories about radio's future in the presence of her research. The result is a clear strategy and plan of action. Now the rest is up to you.Click here to listen to my interview:[jwplayer mediaid="10455"] Download AudioOr here for the … [Read more...]

08/12

What ESPN’s Franchise Business Means to You

Why did ESPN acquire Nate Silver and his hugely popular NYT blog FiveThirtyEight.com?Was it just to lay odds on sports events? Or was it for a much bigger play?This past weekend on CNN's Reliable Sources, ESPN Chief John Skipper spelled out the strategy: ...We had launched Grantland, [where we] allowed Bill Simmons to have the freedom to do the kind of site he's doing so that when we went to Nate and said we're going to let you range across things other than sports, we're going to give you support and freedom to have opinions and to look at things, it gave us a real credibility. [It's … [Read more...]

12/07

Radio, It Begins with a Problem…

Why does any consumer behave in the way that she does?It's because she has a problem and she wants a solution.  And the more effective, convenient, and simple that solution is, the more she will gravitate towards it.A "problem" doesn't necessarily mean some vexing dilemma.  It could be as simple as the desire to hear a familiar voice on the way to work.The great thing about technology is that it creatively enables a whole host of problems to be solved in clever and powerful ways.Take something as simple as Netflix.  Want a huge selection of movies on-demand without having to … [Read more...]

11/27

Communicating the FOX Sports TV Way

Recently I was given a slim but potent handbook made for FOX Sports' TV commentators.  It was created by FOX's David Hill in 2010.Every one of their commentators gets a copy of this terrific little gem, and I wanted to share some of its highlights with you, since the lessons apply to communicators in radio, too.So I whipped up this handy little presentation to illustrate some of the key themes.  Enjoy!(And if you can't see the presentation for whatever reason, click on the post title and view it on the web).[iframe http://www.slideshare.net/slideshow/embed_code/15372568?rel=0 … [Read more...]

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