Tag: spongebob squarepants

07/17

Radio: A Sure Path to Lower Ratings

So the early results are in in the battle between DirecTV and Viacom, and they're not pretty - for Viacom. Thanks to a deal dispute, Viacom has been off DirecTV for several days.  That is, distribution - attention - has been reduced.  And the impact has been dramatic. According to the LA Times, Nickelodeon's ratings are off 33% as a result.... MTV's total day average went from almost 500,000 viewers on July 10 to 273,000 on July 13, a 43% dip. VH1 has dropped almost 30% of its audience and Comedy Central is off 21% for the same period. All of this is a result of decreased distribution … [Read more...]

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