Tag: spending

03/17

Radio’s Advertising Spending Forecast – 2015 – 2020

There's a new report from one of my favorite media experts, Jack Myers, and it highlights advertising revenue projections¬†for radio and other media from 2015 to 2020 (you can download your own copy here). To summarize: Terrestrial radio (non-digital advertising only) is expected to be essentially flat with 0.6% growth annually. Digital advertising revenue is expected to increase by 18% annually over the next five years. That means digital will rise from 9% of overall ad revenue in 2015 to 19% in 2020. In other words, all the growth in radio ad revenue is likely to come from digital … [Read more...]

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