Tag: soul

09/20

What Radio Needs is “Soul”

This is from my friend Beau Phillips, the EVP of Programming at Dial Global, a major radio industry content syndicator. Dear DG programmers and personalities; Last year, a research company asked 12,000 listeners “What do you like most about radio?” Their #1 response was “it’s convenient”. Sadly, we have become a commodity to people. Like a foot stool, radio is there when you need it. Over the years, radio settled into a comfort zone. We hired jocks for their deep voices and witty chatter. As long as you owned the radio tower, you could dictate what people heard. And we convinced … [Read more...]

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