Tag: social

02/01

Radio: Is Anybody in Charge of your Fans?

It was my first visit to the Sundance Channel, and I was met with this visual: Not so much a "pop up" per se as in invitation to deepen a relationship which was at least strong enough to bring me to the page in the first place (and it didn't "pop" during my second visit). Does your radio brand have such an invitation? One that invites consumers to give up their email in exchange for information of real value? One that says "we want to connect with you personally"? I was struck recently when I read a piece by David Siteman Garland (who will be appearing in my blog soon) on his great … [Read more...]

07/26

Social Media is a Mirror

Why does a relatively small fraction of your audience "like" you on Facebook? Because, as Shama Kabani reminds us, you're looking in the wrong mirror. Shama is a celebrated social media author, entrepreneur, and card-carrying member of the digerati (she is also a one-time interview subject on this blog). In a recent piece in Inc. she pointed out the one basic social media mistake that most businesses make:  People don't use social media to connect with businesses--or even with each other. People use social media to showcase their own identities. Says Shama: Most companies still focus … [Read more...]

03/16

Radio has the Wrong Idea about Mobile Apps

...or at least, not completely the right idea. Consider the study from the IPG Media Lab and YuMe.com which examined "advertising in the wild" to assess the effects of "viewer distraction" in a TV-viewing habitat of numerous gadgets and gizmos. One of the conclusions was that “smartphones are a persistent companion to video content.” As the authors of the book Social TV: How Marketers Can Reach and Engage Audiences by Connecting Television to the Web, Social Media, and Mobile put it: The key word here is “companion”—meaning “in addition to,” not “a replacement of.” Mobile certainly is … [Read more...]

02/08

Are You Set Up to Share or to Fail?

Although I quote my friend Seth Godin regularly, I rarely repost his thoughts in their entirety.  Today I am going to make an exception for a post which is, in every way, exceptional: Horizontal marketing isn't a new idea.  But it is the new reality for just about every organization. Vertical marketing means the marketer (the one with money) is in charge. Vertical marketing starts at the top and involves running ads, sending out direct mail and pushing hype through the media. Your money, your plans, your control. It might not work, but generally the worst outcome is that you will be … [Read more...]

10/21

Is Social Media a Bust for Radio?

Here are the results of an unscientific and thus unrepresentative (but still revealing) poll from Inside Radio: Half say social networks a revenue-building bust. Facebook is fun and Twitter is a 140-character soapbox but when it comes to making money or contacts, half of Inside Radio readers say social networks haven’t done a thing to advance their career or promote their station. One person tells us, “Social networks, however necessary to what we now do, are an incredible time-waster.” Lots of people said that while they’re on it, they’re not really sure why — or whether it’s doing much … [Read more...]

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