Tag: social issues

11/16

News/Talking about the Wrong Things

Republican soul-searching followed the demographic slam to the gut from younger voters, African Americans, and Hispanics in the election earlier this month. And the reverberations from that punch have resonated through the ranks of News/Talk programmers and talent nationwide. While I can’t be specific about the research I have done in that area (it’s both extensive and proprietary), I can tell you this much: It should come as no great surprise. Interest in Talk per se – as expressed in the form of Conservative Political Talk – is only a small fraction of the overall interest in the … [Read more...]

09/11

What if Digital for Radio is a Profit-Enabler, not a Profit-Center?

I came across an interesting opinion recently in a Fast Company piece called "Why VCs Still Love Social Media" in spite of legendary roadblocks to monetization: If monetization is such a problem, why do VCs keep investing in social media? At [VC firm] Greycroft, we're looking for consumer sites that have massive consumer adoption tied with strong engagement. [Greycroft has invested in the video-sharing network Viddy.] These networks, like Instagram, can be fantastic add-ons to companies for acquiring and retaining users. As part of a larger ecosystem, the business can make money from those … [Read more...]

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