Tag: smodcast

12/02

3 Lessons Radio can Learn from Netflix

On the surface there are a zillion differences between radio brands and Netflix. One is local, while the other is national, even international. One is free (for the most part) while the other is by subscription. One is audio and the other is video. And so on. But the similarities are more important than the differences, because like Netflix, yours is a media company competing for the attention of consumers in a marketplace facing blistering changes and blossoming alternatives. There are at least three lessons any radio brand can learn from Netflix: 1. Invest in content The list of … [Read more...]

08/07

Kevin Smith should be on the Radio

Kevin Smith is most famous as a movie director and writer – the creator of films like Clerks, Chasing Amy, Dogma, and the recent Red State. But I wanted to talk to him because of his radio work – or, more accurately, his podcasts. With more than 300,000 monthly downloads of some shows, merchandise, live performances, TV spinoffs and more, Kevin has built an entertainment mecca. Isn’t this exactly the sort of personality radio needs to tap into? Listen to my conversation with Kevin: [iframe … [Read more...]

* = required field

Dive Into The Blog