Tag: smartphone

10/04

When Under-34’s Shrink Their Radio Listening

People under the age of 50 spend more time every week using apps and the web on their smartphone than they spend listening to the radio. Indeed, the biggest users of radio are persons 50-64, while the lightest users are 18-24's, who spend about 50% more time with mobile apps/web than they spend with the radio. That's from Nielsen data, by the way. So you can assume it's as accurate...as Nielsen data (I have left TV usage (live and time-shifted) off this chart - that's actually higher than mobile app/web usage among 18-24's and rockets ever-higher as consumers age). So what do … [Read more...]

12/04

Would Today’s Youth Miss Radio if it Went Away?

In an article aptly titled "Young People Don't Care About Newspapers, Old People Don't Care About Smartphones," Business Insider quoted an Ofcom study contrasting the responses of persons 16-24 to folks 75 and over. The question? "What media would you miss the most?" And here's the chart: BI writes: People between the ages of 16 and 24, for example, would not blink an eye if newspapers and magazines went extinct; smartphones are the "must-have" device of the younger generation. The breakdown among all adults shows a much stronger craving for TV over smartphones and computers, and … [Read more...]

04/16

Radio and the Future of Mobile Phones

In January, Google will reportedly release a "modular smartphone" in an attempt to disrupt market leaders Apple and Samsung. From Business Insider: Project Ara is Google’s attempt to make a mobile device where the major components, including the camera, speakers, GPS and other common features of modern smartphones, can be swapped out for new ones, mixing and matching modules to customise the phone to do what the user needs it to do. "Designed exclusively for 6 billion people," says the project site. While the jury is out on the future of this particular gadget, the lesson behind it is … [Read more...]

* = required field

Dive Into The Blog