Tag: small sample

02/10

Arbitron’s Small Sample Problem – it’s Worse than you Think

It's not news that Arbitron has a problem with small samples in PPM markets. Every broadcaster in these markets has bumped into this problem at one time or another, usually with either delightful or devastating ratings consequences. Let's look at this problem from a different perspective: Forget ratings and consider cancer rates in the US. ┬áDid you know that the lowest cancer rates occur in the the least populated communities? Aha, obviously it's the quality of life in these sparse communities that contributes to their greater health, right? Now what if I were to tell you that the … [Read more...]

* = required field

Dive Into The Blog