Tag: sirius

12/11

5 Reasons Sirius/XM does not need to fear Pandora

Pandora and other online radio pure-plays want to be in the car, and that will mean trouble for Sirius/XM, right? After all, Pandora et. al. are free while Sirius/XM is not. Not so fast. Here are five reasons why that logic could be all wet: 1.  Sirius/XM is destination programming.  For Pandora, the destination is me. That is, personalized radio services solve one problem really well, but they don't solve all problems equally well. Tons of Sirius/XM listenership is for professional sports, news and talk, or premium branded content like Howard Stern or Rosie or (now) Dr. … [Read more...]

09/19

An On-Demand World? Somebody tell Sirius XM

It's an on-demand world. How many times have you heard that? Consumers - especially younger ones - can't begin to fathom anything as quaint and antiquated as "appointment viewing" or "appointment listening" because everything and anything they want is available now, in one form, another, or all of them at once. If there's any brand that imagines an alternate universe where none of this is true, it's Sirius XM. Content is their mantra over at Sirius XM, and there are more than 100 channels to find that content.  Each one littered with a "special" this or an "exclusive" that.  Each … [Read more...]

09/08

Getting Sirius about Howard Stern’s Next Step

From Inside Radio: Analysts: Sirius XM “would be fine” without Stern. The satcaster’s high penetration in automobiles and partnerships with carmakers will keep its subscriber rolls strong for years to come, according to analysts. “The company’s in a pretty good position and their operations would be fine and continue even if they lost subscribers because of Stern,” BGB Securities analyst Murray Arenson tells Reuters. Despite the “Where you go Howard, we go” mindset of many of Stern’s fans, Barrington Research analyst James Goss says the listeners who followed Stern to Sirius XM may not be … [Read more...]

06/09

Remember when Sirius/XM was a technological advancement?

Sirius/XM continues to chug along, thanks in no small part to the rebirth of the auto market and the subscription trials that come along with so many new vehicles rolling off the showroom floor (that's a credit to their business model, not an insult). But in the midst of this growth, Sirius/XM has lost something which has gone virtually unnoticed:  Portable units. Maybe these things never sold that well in the first place.  I'm talking about the Stiletto 100 and the Stiletto 2.  They were, after all, clunky and poorly designed alternatives to mp3 players - satellite … [Read more...]

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