Tag: sirius

04/07

Sirius XM’s Take on Personalization

Personalization is a rainbow extending all the way from "lowest common denominator" to "all mine." The former is what you get on the radio while the latter is what you find in the iTunes store. SXM's version of personalization, which appeared in the iTunes store this past weekend, is closer to the former than the latter, not that there's anything wrong with that. Want to skip songs or create your own custom channels? Sorry, Charlie. This isn't the place for you (assuming you're listening "live," whatever that means) - but then you knew that already. But if you have a favorite Sirius XM … [Read more...]

02/29

SiriusXM is Stealing Your Fans

It's largely off the radar for most broadcasters but I have noticed something interesting in the past year or so: Satellite radio is getting more important to consumers. I do regular proprietary research studies for broadcasters all over America, and one of my basic measures is the "favorite station" metric. For the many music stations I have conducted these studies for in markets large and small, the majority feature "SiriusXM" as one of the top 12 "favorite stations or services" in the market. Now I know that SiriusXM, like Pandora, packs many stations under one roof; this should … [Read more...]

02/17

The Limits of Personalization

Okay, so I have weird tastes.  I'm the guy whose favorite dishes in restaurants are discontinued for lack of interest.  And my music tastes are just as irregular. But thanks to the Internet you can find anything nowadays, and thanks to personalized radio services you can create what you want out of nothing if you so desire. It so happens that there's a channel on SiriusXM that gets close enough to one thread of my weird tastes.  Also,  I created my own version on one of the personalized radio services.  And here's what I discovered: The SiriusXM version is better.  The one that is … [Read more...]

12/14

Why I like SiriusXM’s new Mobile App

It hasn't gotten a ton of attention, but SiriusXM's recently revised mobile apps add some functionality which I think makes a dramatic difference in the quality of the user experience and also transforms the meaning of satellite radio online using the familiar metaphor of the DVR (not new for the conventional satellite radios, but certainly new for their streaming versions). It's no longer simply the mobile way to stream most SiriusXM channels via the Internet.  It now allows a whole new level of control, as illustrated by this summary from SiriusBuzz: The “START NOW” feature which will … [Read more...]

08/18

Radio: It’s not about More Choice – it’s about More Relevance

“Brands don’t necessarily need more choices, they need more choices that are personally relevant.” That’s from advertising giant John Winsor, head of ad agency Victors & Spoils, the former VP/Executive Director of Strategy and Innovation at Crispin Porter + Bogusky, and soon to be interviewed for this blog. Think about what that means. Especially in a world of blossoming choices – a world where anyone can copy your playlist song for song if they wish. How do you keep your audiences interested in your brand? We tend to assume that the problem of too much choice means we need to … [Read more...]

04/19

Watch the Opening Session of the Worldwide Radio Summit LIVE Online

In a first for the radio industry, the opening session of an upcoming industry event is being streamed LIVE online and you can watch it from the comfort of your own desk - for free! I'm talking about the first annual Worldwide Radio Summit next week in LA.  It's brought to you by All Access. I am moderating the opening session, and you are invited to watch.  Here are the details: KEYNOTE PANEL: THE FUTURE OF "ALL THINGS RADIO" 9-10:30 am PT, Friday April 29, 2011 Our panel of experts will discuss the current trends and future forecast for "all things radio." Whether it be … [Read more...]

03/29

What Your App Gets Wrong

“There’s an app for that.” You’ve heard that phrase countless times. But there’s an important lesson wrapped up in that phrase. Consider this:  There’s an app for what? And the answer is "whatever problem a consumer happens to have." Apps are generally solutions to problems.  They're not simply tools for you to amplify your brand - in fact they may not be that at all.  Apps are not necessarily about your brand, they are about your consumers. Even if they are in the presence of your brand. And their effectiveness as solutions along with their low cost and ease of acquisition … [Read more...]

02/14

Everything you need to know about Radio in the new iPhone 5

Rumors are rumors, but patents are real. Whether the technology produced by these patents arrives in the forthcoming iPhone 5 or a later version is anybody's guess, but it sure makes sense to me that we'll see this sooner rather than later (although it's also possible that we'll never see this). Back in December, Apple quietly submitted a patent application that altered the radio experience for its users and introduced three new elements to the iPhone:  FM, AM, and Satellite Radio - all built in. Besides a much slicker user experience than the standard radio dial, Apple has … [Read more...]

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