Tag: sirius xm

08/18

Radio: It’s not about More Choice – it’s about More Relevance

“Brands don’t necessarily need more choices, they need more choices that are personally relevant.” That’s from advertising giant John Winsor, head of ad agency Victors & Spoils, the former VP/Executive Director of Strategy and Innovation at Crispin Porter + Bogusky, and soon to be interviewed for this blog. Think about what that means. Especially in a world of blossoming choices – a world where anyone can copy your playlist song for song if they wish. How do you keep your audiences interested in your brand? We tend to assume that the problem of too much choice means we need to … [Read more...]

03/29

What Your App Gets Wrong

“There’s an app for that.” You’ve heard that phrase countless times. But there’s an important lesson wrapped up in that phrase. Consider this:  There’s an app for what? And the answer is "whatever problem a consumer happens to have." Apps are generally solutions to problems.  They're not simply tools for you to amplify your brand - in fact they may not be that at all.  Apps are not necessarily about your brand, they are about your consumers. Even if they are in the presence of your brand. And their effectiveness as solutions along with their low cost and ease of acquisition … [Read more...]

12/11

5 Reasons Sirius/XM does not need to fear Pandora

Pandora and other online radio pure-plays want to be in the car, and that will mean trouble for Sirius/XM, right? After all, Pandora et. al. are free while Sirius/XM is not. Not so fast. Here are five reasons why that logic could be all wet: 1.  Sirius/XM is destination programming.  For Pandora, the destination is me. That is, personalized radio services solve one problem really well, but they don't solve all problems equally well. Tons of Sirius/XM listenership is for professional sports, news and talk, or premium branded content like Howard Stern or Rosie or (now) Dr. … [Read more...]

09/04

It’s not a Digital-or-Radio either-or thing. It’s Both.

Don't take my word for it.  Take the word of Gary Vaynerchuk, a guy who would not exist in the public spotlight were it not for all things digital. Gary, who is now a speaker and mega-entrepreneur and Sirius/XM host and author and former interview subject right here in this blog - in addition to being one of America's best-known wine merchants, makes some important points in this video: It's not the platform, it's the message. And you have to fish where the fish are. And guess what?  Radio provides a very spacious aquarium. … [Read more...]

07/27

Howard Stern will stay at Sirius XM

I have no insider information on this topic, but it seems to me overwhelmingly likely that Howard Stern's marriage to Mel Karmazin at Sirius XM will continue for another few years. Here's why: 1.  Less is More on Satellite Radio A little bit of name value goes a long way.  Howard currently works four days a week with plenty of weeks off.  Has this turned off Stern fans?  I doubt it. And Howard seems to want to work less in the future than he does now.  Call it a "slow fade," call it "part-time, call it whatever you want.  But you will not call it "retired." It's very likely that … [Read more...]

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