Tag: simplicity

09/21

Do Less Better

Everybody wants more. At least that's what they say. We can be led astray by this, of course, because we can prove almost any point when we go to consumers and ask them "what if we also gave you this?" They will almost always say "yes." This is true of new features to our products and new choices in our portfolios. We say we want a zillion choices then become so paralyzed by these choices that we very often opt out of the decision to choose altogether in favor of something simpler and more familiar. This, for example, is a big advantage of traditional radio which, for all its … [Read more...]

07/30

Why Doesn’t Radio use “Add to Calendar”?

I spend my day inviting others to meetings and accepting invitations from others. And I do it the same way you do, by sending or accepting those little "add to calendar" invitations. So here we are, radio broadcasters, driving tune-in to an appointment-based medium where appointments are clearly rewarded by Arbitron at ratings time. And I personally have never seen a broadcaster invite any listener to add anything to their calendars with the simplicity of a "click." That doesn't mean nobody has done it - just that I have never seen it. ¬†And judging from some of the response to this … [Read more...]

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