Tag: showtime

11/05

Lessons for Radio from Time Warner Cable

Earlier this year, CBS was blacked out on Time Warner Cable in several major markets due to a dispute over content rights fees. CBS wanted more and Time Warner didn't want to pay it. More than 3 million Time Warner Cable customers lost access to CBS-owned stations, Showtime, and three other cable nets for a month until the standoff was resolved. So what happened? The monthlong CBS blackout for Time Warner Cable customers in major markets was a key factor leading to the cable operator’s biggest quarterly loss of video subscribers in its history. The cable company lost 306,000 residential TV … [Read more...]

10/24

The Importance of Surprising the Audience

We focus a lot on expectations:  Brands need to live up to them.  True enough. But there's another side to that equation.  If lots of brands have similar expectations and everyone is living up to them,  you have satisfied expectations but you may not have one brand which stands out from the crowd. You may not have anything special worth talking about. You may not have something I, the consumer, looks forward to consuming again. You may not have a winner. The potentially fatal undertow of delivering to expectation is boredom and sameness.  Once the audience is there - once they have granted … [Read more...]

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