Tag: shows

02/08

Radio’s Lost Podcasting Opportunity

When you talk to radio broadcasters about their podcasting strategy, they tend to see it from the same perspective: The one that relates to their own content. But there's another way to see podcasting strategy, one that is right in front of your ears. I have a secret podcast project (B2C, not B2B) launching this spring (it's gonna be killer), and that has given me the chance to chat up some of the key figures in the "business of podcasting" space. I encouraged one to reach out to radio stations to pitch the idea that they should run his podcasts on their radio stations. It's all audio, … [Read more...]

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