Tag: shorter

02/20

It’s Time For Radio To Make Spots Shorter

YouTube has announced that they will no longer support 30-second ads that viewers can't skip, starting 2018. No more. Nada. Zip. Why? A YouTube spokesman said... We’re committed to providing a better ads experience for users online. As part of that, we’ve decided to stop supporting 30-second unskippable ads as of 2018 and focus instead on formats that work well for both users and advertisers. This change will not affect shorter ads - the 20-second videos and six-second bumpers will continue as before. But they are, by definition, shorter. Obviously, radio is no stranger to shorter … [Read more...]

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