Tag: sharing

09/05

hivio 2016: How to Get Your Fans to Share Your Digital Audio

Recently I was working on a project for a cable TV network involving digital content. They had only one rule: No audio, no way, no how. Why? Mostly because of their belief that of all the digital content elements they could present - text, images, video - the one that is least likely to be shared is audio. And the less the content is shared, the less impact it will have, and the less tune-in potential to their TV content they will see. In TV, as in radio, it's all about ratings. This is a problem familiar to anyone in the audio space: How to make audio easy to share and … [Read more...]

06/27

Ad Blocking is Exploding – Here’s How to Fight Back

Ad blocking is exploding. Here's how to fight back. And... This is what makes your fans "tick." It’s episode 44 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Plus, rants and raves on why Anderson Cooper's ban on the Orlando Killer's face and name on-air is well intentioned but ultimately useless, how most people share online content without reading it first, and much more. Listen as we go inside media to reveal the ugly truth! Click the play button below: And if you're reading this by email, click here for the audio. For show … [Read more...]

12/11

Radio: You’re Messing Up on Facebook

Now that I have argued how Facebook has – and will continue to – gradually “un-like” your radio brand by blocking more of your content from the news feeds of fans who “like” your page, it’s time for me to remind you why Facebook is not only a great place for you to invest effort, but one you could do a lot more with. I argued that you should invest more effort in building your own email list – and indeed you should. But is this sufficient? No. Here’s why you still need Facebook: Because that’s where everybody is and that’s where everybody shares. Even my post critical of Facebook … [Read more...]

04/24

What Do You Want Consumers to Talk About?

We spend oodles of time watching the ratings, minimizing tune-outs, hoping that this or that stray PPM panelist blesses us with her proximity to a radio. We obsess on consistency and on delivering on whatever promise we wish our brands to make. And when it comes to marketing, which most stations rarely do nowadays, we dream up ways to attract people to our brands by spelling out our attributes and doing so as publicly as possible. Or we simply "play the PPM game" so as to shift the impression of listening, even for a blink in time. But brand-making is about meaning-making. It's not about … [Read more...]

02/08

Are You Set Up to Share or to Fail?

Although I quote my friend Seth Godin regularly, I rarely repost his thoughts in their entirety.  Today I am going to make an exception for a post which is, in every way, exceptional: Horizontal marketing isn't a new idea.  But it is the new reality for just about every organization. Vertical marketing means the marketer (the one with money) is in charge. Vertical marketing starts at the top and involves running ads, sending out direct mail and pushing hype through the media. Your money, your plans, your control. It might not work, but generally the worst outcome is that you will be … [Read more...]

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