Tag: share

01/17

The Secrets to Facebook Engagement for Radio

Now that Facebook is all but "pay for play," what's the best way for you to maximize your time and your investment on the platform as you build out your social media engagement for your radio brand? No longer is it worth wasting time posting for posting's sake. And no longer is money involved in Facebook advertising so small that it doesn't matter. So what should you do? And what shouldn't you do? Those are the questions tackled in a new report based on an analysis of data from 800 million Facebook posts made in 2016. The researchers examined the number of shares, likes, and … [Read more...]

10/04

When Under-34’s Shrink Their Radio Listening

People under the age of 50 spend more time every week using apps and the web on their smartphone than they spend listening to the radio. Indeed, the biggest users of radio are persons 50-64, while the lightest users are 18-24's, who spend about 50% more time with mobile apps/web than they spend with the radio. That's from Nielsen data, by the way. So you can assume it's as accurate...as Nielsen data (I have left TV usage (live and time-shifted) off this chart - that's actually higher than mobile app/web usage among 18-24's and rockets ever-higher as consumers age). So what do … [Read more...]

11/30

Forget about Share-of-Ear

“Share-of-ear.” It’s a mantra among broadcasters nowadays. And I’m going to explain why you should forget about it. You know what it means: We compare the time listened to radio with time devoted to other audio forms: Online radio, podcasting, mp3’s, whatever. The theory holds that any platform’s “share-of-ear” comes largely at the expense of any other audio-centric platform. So when podcasting listenership grows, that means radio listening (for example) might shrink. I can only hear one thing at a time, naturally. Assuming I’m listening to something to begin with. You see, … [Read more...]

09/23

What is Radio’s “Fair Share” of Revenue?

"Radio does not get its fair share [of ad revenue]," says Radio Ink. That's based on a new eMarketer report indicating that consumers aged 18+ spend 12% of their media time with radio, while radio receives only 9.3% of the ad spend. Radio Ink's premise is flawed in two ways: First, there's no such a thing as a "fair" share of ad dollars; Second, ad dollars should not necessarily match time spent. "Fair" is a value judgment in a world where life generally isn't. From the advertiser's perspective, a "fair" share is one that reflects the full power of a platform to deliver results, … [Read more...]

12/19

Arbitron doesn’t like Audience Estimate Comparisons

Can you convert streaming metrics to shares and compare those shares to the numbers in an Arbitron ranker? Of course you can, but that doesn't mean Arbitron will like it. Today Arbitron released their "Thoughts on Comparing Audience Estimates," and while they make some good points, those points don't tell the whole story. Let's dive in. Don't compare the two, says Arbitron because... One to Many vs. Many to One Some Internet music services are using the traditional radio audience metrics of average quarter-hour (AQH) and Cume. To date, these metrics have only been applied to … [Read more...]

10/04

4 Ways to Improve Your Station’s Website

Here  are four key things that will instantly improve your station's website: Stuff that's compelling (no, I mean compelling) Bite-size content Content that's easy to share Track back to the platform And by "improve" I mean make it more relevant, more popular, more effective, and ultimately more profitable, directly or indirectly. Watch this short video where I explain all four in more detail: [iframe http://player.vimeo.com/video/29426126?title=0&byline=0&portrait=0 500 281] Prefer audio?  Try … [Read more...]

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