Tag: seth godin

09/21

Listeners are Blocking Radio Ads

Recently, Seth Godin penned a great piece on ad blocking. Yes, I know - you can't block the ads on your local radio station. That's the beauty of a linear, non-digital programming stream. Hooray! But actually, people block radio ads all the time. Every time a consumer switches stations or switches from radio to a platform that is not radio it's to hear something that is not on right now, because often what's on right now is a commercial. And for digital audio the problem is just as bad, maybe worse. The yogurt shop downstairs from my office plays Pandora all day long with never a … [Read more...]

07/16

How to Get Rich with Online Video

Yes, you can get rich with online video - but not through YouTube. And... Paramount's new business model makes theater owners AND consumers happy. It's episode 23 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Plus, rants and raves about Google's new chat-bot that can debate the meaning of life, how Sony Music is "disfavoring" artists through its investment in Spotify, and how J.J. Abrams Star Wars presentation at Comic-Con is footage-free for a particularly sneaky reason. Listen as we go inside media to reveal the ugly truth! Click … [Read more...]

05/03

Music Discovery is Overrated

Last week Seth Godin penned a piece titled "Discovery Fatigue." In it he argued that a little bit of discovery goes a long way, and the zeal to discover at the beginning of something wanes as time and life go on. Seth offers three reasons for this: First, once you're busy with what you've got, it diminishes the desire to get more. Second, discovery is exhausting. Putting on a new pair of glasses, seeing the world or hearing the world or understanding the world in a new way is a lot more work than merely cruising through a typical day. And third, infinity is daunting. A birdwatcher might … [Read more...]

04/21

Advertising is Dead; Long Live Advertising

Interruption marketing is bad. Right? People hate 'em - those ads that stop you from enjoying the content you love - blah! But wait, if this type of advertising is so bad - so hated, then how come there's more of it now than ever? There are more spots on TV than ever. In 2009, for example, cable networks averaged 14 minutes and 27 seconds per hour. Last year, the average was 15 minutes and 38 seconds. Meanwhile there are more spots on radio than ever. There are more spots on Pandora and Spotify than ever. There are more spots on podcasts than ever. There are more … [Read more...]

11/19

What’s Wrong With Radio Contests…

Are you doing contests all wrong? Why yes, I think so. Seth Godin makes a point about the wrong questions to ask before crowdfunding, but they also turn out to be the wrong questions to ask before we expect anything from an audience. He writes: A friend explained to me all the reasons for her upcoming Kickstarter campaign. The machine she wanted to buy was sorely needed, it would increase her productivity and also make her day significantly easier--it made perfect business sense. These are all great reasons to borrow money from a bank or a professional investor. They aren't good … [Read more...]

11/14

About Seth Godin’s “End of Radio”

Radio broadcasters have made much fuss about Seth Godin’s post this past week titled “an end of radio.” In it, Seth referenced the conversation he and I had eight years ago about the future of radio and how it would likely be impacted by access to unlimited online radio alternatives. It’s hard to believe our conversation was that long ago – 2006 B.M.E (that’s Before the Mobile Era). At the time, Seth theorized an end would come with city-wide wifi. He writes: I realized last week that this has just happened. Not via wifi, but via Bluetooth and the smart phone. The car-sharing driver … [Read more...]

09/25

Ryan Holiday: How to Grow Your Media Brand the Silicon Valley Way

Quick Summary: How do today's tech startups launch and scale big and fast? By using a new union of traditional and direct marketing and business development that adds up to one thing: Growth. How can radio and other media brands become "growth hackers"? Ryan Holiday is the former Director of Marketing for American Apparel. He has promoted the works of authors like Tim Ferriss, Seth Godin, Marc Ecko and Tucker Max. He is a devious genius when it comes to the art and science of media attention, and he's the author of some of my favorite books from the past three years, including Trust Me, I'm … [Read more...]

03/05

Radio has only Two Paths – and “Local” isn’t One

Today Seth Godin talks "Local." Says Seth: Local media was an essential business for a century, largely for three reasons: 1. Broadcast signals and newspaper trucks could only travel so far, so 'local' was the natural category. 2. Commerce (and thus advertising) was local. 3. Interests tended to align locally as well. Today, of course, the signal travels around the world, so newspapers, radio stations and TV have no incentive to limit themselves. And finally, we're discovering that when given the chance, people are a lot more interested in what they're interested in, as opposed to … [Read more...]

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