Tag: seminar

02/19

Go Big or Go Home

If you are in Nashville for the Country Radio Seminar, stop by my presentation at 11am on Thursday, February 20. The title:¬†BUILDING A STRONG BRAND NO MATTER WHAT TECHNOLOGY DOES Here's the description: Radio is suffering a crisis of attention. The time spent with radio is declining as attention scatters to sexy alternatives. The solution to this problem is not more social media, better apps, a slicker stream, or some new techno-integration in the auto dashboard. The solution is to understand what "jobs" consumers are "hiring" radio brands for and how easy or hard it is for those "jobs" … [Read more...]

* = required field

Dive Into The Blog