Tag: sellers

06/21

Audio Advertisers: It’s Time To Make Spots Much Shorter

This was the headline: "Fox adopting YouTube's Six Second Ad Format." "This is the first time that a broadcast television company has committed to the ad format, which YouTube introduced last year," the companies said. That means Fox TV will be airing six second spots across its platforms, including linear television. And don't think that this trend will stop there, folks. At my hivio event last year I presented research which explicitly tested what consumers - listeners - wanted to hear from ad-supported audio platforms (you can watch the whole presentation here). We didn't test … [Read more...]

07/23

How Audio Advertising is Changing

What is the future of audio advertising? That's what I set out to learn from a true expert: Kirsten Wolf, VP Media Director of Starcom Worldwide. While Kirsten doesn't speak for the entire advertising industry, Starcom is unquestionably at the forefront of the audio advertising space. What are advertisers and buyers looking for from audio brands? How do advertisers see radio, podcasting, online radio, and more? And where are the trends headed? Here are some of the central questions Kirsten answered in this interview from hivio 2015 - the audio future festival: How does Starcom see … [Read more...]

05/15

Radio Sellers and Programmers are finally on the Same Side

Value to clients is about more than running ads.  And value to consumers is about more than simply playing music. That's the new world of radio today. No longer is there a "sales side" or a "programming side."  Nowadays there's only one "side" and it's the "value side." Value to clients and consumers at the very same time - mediated by your brand. In the digital space, its all about value - not about interruptive ads stuck in the middle of valued content. In many ways, the client's content IS the valued content. Watch this brief overview of the "value side" and why it's the only side … [Read more...]

05/02

Radio’s Game of Thrones

Recently I was visiting a client and sitting in on a sales meeting, when the GM flew in, looking as animated as I had ever seen him. It seems that a nearby sister-cluster’s sales team had thrown down the gauntlet. Not only did they have the gall to suggest they were a more potent sales team, but they had the gall to do it in a song! A song?! How dare they, this smaller market!? And to make matters worse, the song was funny and clever and biting in just the right good-natured way, even the jabs at the GM’s choice in neckties. How DARE they?! So the agenda for this sales meeting … [Read more...]

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