Tag: scale

10/12

hivio 2016: Panoply and the Business of Podcasting

Andy Bowers is the Chief Content Officer of Panoply, a leading podcast network and an innovator in the space. In this Q&A from hivio 2016, the audio future festival, I talk with Andy about Panoply's business model, how the company works with advertisers and brands, and the future of podcasting as a business. Among the questions Andy addresses: Describe Panoply For advertisers, Panoply is more about impact than scale. How is that distinction important and how does it work for you? How do you work with brands? Most of the advertising on Panoply is direct response. This is a … [Read more...]

05/14

Scale: It’s Easier to Have than to Get

A recent Mediapost piece commented on the inevitable consolidation of players in the every-day-a-new-entrant social TV space.  This is the ecosystem surrounding your favorite shows and fresh ways to interact with them and with your friends in their presence via second screen digital platforms. The whole notion of social interactions surrounding entertainment brands is something I have been talking about for some time, and it remains an area relatively unexplored by radio broadcasters. But the Mediapost piece makes an important point: Viewers need clear locations to get their social TV … [Read more...]

* = required field

Dive Into The Blog