Tag: saturday night live

05/17

Is Your Media Business Doomed?

Is your media business DOOMED? Maybe not… And… Saturday Night Live says the future of advertising is NOT ads. It’s episode 42 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Plus, rants and raves about the coming collapse in broadcast TV advertising…despite a record year? And the fuzzy math assumptions about ad spend vs. consumption time. Listen as we go inside media to reveal the ugly truth! Click the play button below: And if you're reading this by email, click here for the audio. For show notes go to the Media … [Read more...]

08/03

Here’s What Radio Will Learn from This Week’s Republican Debates

So all the leading (and not so leading) Republican presidential contenders will be stretched across two stages at the end of this week in the first official debate of the election season. So what can radio learn from this political extravaganza? Well, consider what you will and won't see. You'll see little of any depth or seriousness. That's because time is so short. You'll see that there is no "winning" or "losing" of the debate on the power of argument or the weight of issues. Instead, the "winning" will come from memorable moments that result in "oohs" and "aahs" and cheers and … [Read more...]

10/02

“Live and Local”? I Don’t Think So

It has been suggested that the new story for radio should be one of the oldest stories for radio: "We're live and local." This strikes me as perplexing for many reasons, not the least of which is that so much of radio is neither live nor local. Yet that doesn't make it less popular or effective. Consider each part of the phrase in turn: Live Is Saturday Night Live less effective or popular because it's viewable via DVR at a later time? Or because it's viewable via highlight clips online, which is how most people see it and certainly the reason it has swelled in popularity? Do … [Read more...]

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