Tag: satellite radio

02/20

It’s Time For Rush Limbaugh To Go

Rush Limbaugh's contract is up and it's decision time - not only for Rush but for the industry which awakens to a 2016 where, for better or worse, Rush is the most famous name in radio. And it's time for Rush Limbaugh to go. Now this is nothing personal. Rush has had an amazing symbiotic relationship with radio over the years he has been behind the mic, and for that a great many listeners, broadcasters, and clients are grateful. And when Rush moves on, obscurity will not be the destination. Besides satellite radio (and perhaps in addition to it) there are businesses built around the … [Read more...]

10/09

The Secret of Howard Stern

Bob Lefsetz penned a great piece in praise of Howard Stern recently. I recommend you check it out. It's great not simply because he hits all the right notes about Howard, although he does. It's great because Bob deciphers the real secret to Howard's success, a secret available to anyone who considers themselves "talent." Says Lefsetz: Unless you have the confidence to woodshed in the wilderness until you're appealing to the masses you'll never become a legend. And this: When everybody went BuzzFeed, boiling it down to the nugget for the supposedly short attention span public, … [Read more...]

06/23

The Future of Your Radio Brand – Mark Ramsey @hivio 2014

Podcasting, online radio, terrestrial radio, satellite radio....Do you think that all these audio silos have little in common? That podcasting is different from radio is different from online radio and Pandora, etc? You're wrong. Do you think that ever-increasing choices in a world offering everybody their own personal customized experience means the end of "hits," and - by association - the end of radio? No, in fact the more choices you have, the more important "hits" become. But be forewarned, "hits" are about more than music. In fact, the importance of "hits" reflects the … [Read more...]

04/07

Sirius XM’s Take on Personalization

Personalization is a rainbow extending all the way from "lowest common denominator" to "all mine." The former is what you get on the radio while the latter is what you find in the iTunes store. SXM's version of personalization, which appeared in the iTunes store this past weekend, is closer to the former than the latter, not that there's anything wrong with that. Want to skip songs or create your own custom channels? Sorry, Charlie. This isn't the place for you (assuming you're listening "live," whatever that means) - but then you knew that already. But if you have a favorite Sirius XM … [Read more...]

02/29

SiriusXM is Stealing Your Fans

It's largely off the radar for most broadcasters but I have noticed something interesting in the past year or so: Satellite radio is getting more important to consumers. I do regular proprietary research studies for broadcasters all over America, and one of my basic measures is the "favorite station" metric. For the many music stations I have conducted these studies for in markets large and small, the majority feature "SiriusXM" as one of the top 12 "favorite stations or services" in the market. Now I know that SiriusXM, like Pandora, packs many stations under one roof; this should … [Read more...]

02/14

Everything you need to know about Radio in the new iPhone 5

Rumors are rumors, but patents are real. Whether the technology produced by these patents arrives in the forthcoming iPhone 5 or a later version is anybody's guess, but it sure makes sense to me that we'll see this sooner rather than later (although it's also possible that we'll never see this). Back in December, Apple quietly submitted a patent application that altered the radio experience for its users and introduced three new elements to the iPhone:  FM, AM, and Satellite Radio - all built in. Besides a much slicker user experience than the standard radio dial, Apple has … [Read more...]

12/11

5 Reasons Sirius/XM does not need to fear Pandora

Pandora and other online radio pure-plays want to be in the car, and that will mean trouble for Sirius/XM, right? After all, Pandora et. al. are free while Sirius/XM is not. Not so fast. Here are five reasons why that logic could be all wet: 1.  Sirius/XM is destination programming.  For Pandora, the destination is me. That is, personalized radio services solve one problem really well, but they don't solve all problems equally well. Tons of Sirius/XM listenership is for professional sports, news and talk, or premium branded content like Howard Stern or Rosie or (now) Dr. … [Read more...]

09/19

An On-Demand World? Somebody tell Sirius XM

It's an on-demand world. How many times have you heard that? Consumers - especially younger ones - can't begin to fathom anything as quaint and antiquated as "appointment viewing" or "appointment listening" because everything and anything they want is available now, in one form, another, or all of them at once. If there's any brand that imagines an alternate universe where none of this is true, it's Sirius XM. Content is their mantra over at Sirius XM, and there are more than 100 channels to find that content.  Each one littered with a "special" this or an "exclusive" that.  Each … [Read more...]

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