Tag: sandbox

03/17

What Business is Radio In?

Everyone knows the old story of how the the railroad business faltered because they thought they were in the railroad business rather than the transportation business.  Yet the lesson of that story is lost on many broadcasters today. In fact, the lesson is worse than lost.  Because many broadcasters see themselves not even as being in the radio business.  Instead, they think they are in the "making money" business. The problem is that there is no "making money" business.  You don't attract clients because you want to make money.  You don't attract consumers because you want to make … [Read more...]

02/11

What Broadcasters still don’t Understand about Social Media

Why do so many of your consumers - real people - play in the social media sandbox? It's not to share your crap. It's not to receive your promotional announcements. It's to connect with each other. In other words, it's about them, not you.  You're just lucky if all this connecting happens in the presence of your brand.  Indeed, that's the whole point. That doesn't mean you shouldn't have stuff to share (and "stuff to share" does not mean stuff unworthy of sharing that happens to have a "share" button next to it). It doesn't mean that promoting your wares is an illegitimate use … [Read more...]

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