Tag: rubicon

08/03

How to Launch New Content Successfully

In the race to kickoff something new with maximum success, look no further than AMC and its new hit series Rubicon. Rubicon is AMC's biggest series debut ever.  It follows in the wake of previous successes Mad Men and Breaking Bad. So how did the AMC folks make this such a successful bow? Well, for starters they provided a full length sneak peak of episode one on the tail end of the season wrap-up of Breaking Bad.  Not only that, but if you DVR'd Breaking Bad like I did, the sneak episode of Rubicon was actually "hidden" in the Breaking Bad recording.  So you didn't need to look for … [Read more...]

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