Tag: route around spots


Advertising is about Audiences – not Distribution Channels

Twitter's ability to attract a swarm of conversations around particular TV shows means that it can marshal a large audience engaged in a particular show without necessitating the use of the traditional TV spot. From the advertiser's perspective there will be a motivation to reach the people who count without blowing a big wad of money on the TV spot that was traditionally used to do exactly that. Why bother, when Twitter's "TV conversation targeting" is designed to do something quite similar? This is a reflection of a larger realization that is, of course, obvious: Advertisers are buying … [Read more...]

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