Tag: ROI

07/07

The Power of Just Because

Spend enough time around any mature, successful industry - radio included - and you'll find an environment that isn't necessarily welcoming new ideas unless those new ideas are attached to a firm business plan. On one hand, how can you blame folks for this? After all, shouldn't everything we do at one stage or another add value to the consumer experience? And shouldn't that value come back to us in the form of dollars? Well, maybe not right away. And maybe not directly. Revenue is usually an outcome of doing many things right, not any one thing right. And stuff that is valued just for … [Read more...]

09/11

What if Digital for Radio is a Profit-Enabler, not a Profit-Center?

I came across an interesting opinion recently in a Fast Company piece called "Why VCs Still Love Social Media" in spite of legendary roadblocks to monetization: If monetization is such a problem, why do VCs keep investing in social media? At [VC firm] Greycroft, we're looking for consumer sites that have massive consumer adoption tied with strong engagement. [Greycroft has invested in the video-sharing network Viddy.] These networks, like Instagram, can be fantastic add-ons to companies for acquiring and retaining users. As part of a larger ecosystem, the business can make money from those … [Read more...]

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