Tag: risk

02/24

6 Reasons Radio Listeners IGNORE Your Morning Show

You know the routine. Your radio station introduces a new morning show and you sit back and wait for the magic to happen. And you wait...and you wait. Still, the audience doesn't know them, doesn't care about them, or knows them and still doesn't care about them. Why is this happening? Six reasons: 1. Because they're just not that good It's true! Radio managers are not famous for spotting and nurturing talent. And a corollary: Being good is hard! There's a reason why Howard Stern was fired all the way to the top. There's a reason why it's a safer bet to plug in Ryan … [Read more...]

01/13

And Radio’s Best Chance for the Future is…

If there's one book this year that best sums up what the radio industry has to do to compete in a world of infinite choice, it's this one: Blockbusters: Hit-making, Risk-taking, and the Big Business of Entertainment. It's a heavily researched and highly readable book by Harvard professor Anita Elberse. I talked with Anita to test some of my own theories about radio's future in the presence of her research. The result is a clear strategy and plan of action. Now the rest is up to you. Click here to listen to my interview: [jwplayer mediaid="10455"] Download Audio Or here for the … [Read more...]

11/02

Radio is Afraid of Change

There's no doubt about it: Consistency matched to consumer expectations is a big reason why listeners keep coming back to the brands they love. But what happens when new choices and the novelty packed into them abound? And not just "radio" choices, but attention-getting distractions which occupy the same block of time that otherwise would have been devoted to "radio"? It was legendary ad-man David Ogilvy who famously said "Encourage innovation. Change is our life blood, stagnation is our death knell." How would Ogilvy react to stations who rest on their laurels not for years but for … [Read more...]

11/28

Here’s to Failure!

Nobody wants to fail. Yet we inherently know that without taking risks - without risking exactly the failure we fear so much - the big successes are likely to remain out of reach. Recently I was with a Broadway theater producer - someone who has produced famous shows you know quite well - and he said something that, while not surprising, was important and interesting: "The biggest hits go to those who have the biggest failures." And he should know. This is not to suggest that we need to bet the farm on our hunches - that's a sure way to the poor house.  But it's certainly true … [Read more...]

02/22

Innovation in Radio is Stupid

It was a company district manager in Southern California who first observed the strange beverage that Starbucks' competitors were offering - it was cold and frothy almost like a milkshake, but spiked with coffee. "We should have something like this," she told Starbucks' International President Howard Behar, who agreed. So Behar took the idea back to Seattle, where he was met with this reply: "We don't do that at Starbucks.  We're in the coffee business." Behar took the bad news back to Dina Campion, the district manager who first suggested the odd beverage.  Undeterred, she asked if … [Read more...]

09/06

How Radio can stay “Relevant”

Last week I was interviewed for a radio show by an international broadcaster and she asked me one question that has haunted me for days: "How can radio remain relevant to consumers?" This question is innocuous on its face, but upon consideration, it's remarkable. Who would have ever imagined we would ask such a question about radio? With hundreds of millions of distribution devices (i.e., radios) in every home work and car and almost universal usage of the medium, how could we ever question the relevance of our role in the lives of consumers?  And what does it mean that we … [Read more...]

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