Tag: richard laermer

12/16

How to “Fame”

Think fame isn't a formula? Think again. And RLM Public Relations head Richard Laermer is going to spell it out for you. A frequently-quoted authority on media culture and hype, Richard is a PR visionary, former journalist, and author of five bestselling books including 2011: Trendspotting, Punk Marketing, Full Frontal PR, and the forthcoming How To Fame. Here are just some of the questions we covered in this conversation at hivio 2015: What are the “how to fame” commandments? How do you “fame”? What is “Pragmatic Notoriety”? Everybody wants to “go viral”. What’s the … [Read more...]

06/08

Missed hivio 2015? Watch it here for FREE

Did you miss the live stream of hivio 2015, the audio future festival? It has been viewed more than 2,000 times to date! See what you missed! But note: The full live stream is archived for a limited time only. So watch soon! I was overwhelmed by the number of people who remarked that nowhere else could they be at an event where so many diverse people from across the audio space gathered in one place. Thanks to everyone who attended hivio! If you're reading this by email and not seeing the video, click here to watch. Here's the live stream from Day 1, where you can see: Mark … [Read more...]

03/30

Last Day to Save $200 on Tix to hivio!

If you have been putting off that decision to buy a ticket for hivio - the audio future festival, act now. Tuesday is the LAST DAY to save $200 on tickets. >>>CLICK HERE FOR TIX<<< The event is June 4 & 5 in LA at the legendary Hollywood Improv. hivio is for everyone in the audio space to mix in one place at one time. You'll rub elbows with folks you would never otherwise encounter at any event that's only about radio or streaming or podcasting or sales. You'll see and hear from talent and from experts in audio branding, advertising, online radio, PR, content, … [Read more...]

02/10

You are Invited to hivio 2015 – the Audio Future Festival

There are events for radio and online radio and digital and local revenue and commercial and public and Christian broadcasters, but there's no event for people across the audio space to gather together in one place at one time. Audio is one medium, and hivio, the audio future festival, is that one event. I'm proud to announce that tickets are available for the third annual hivio audio future festival - this year in Los Angeles at the legendary Hollywood Improv. Who's on the stage? We have one speaker who is a Forbes “Top 30 under 30” and another whose company was just picked as one … [Read more...]

06/29

How to become a Social Media Magnet

Richard Laermer is a social media powerhouse. Whether it's regarding his best-selling books (including Punk Marketing: Get Off Your Ass and Join the Revolution), his cable news appearances, his public relations work as head of RLM Public Relations, his contributions to the Huffington Post, or his latest effort, HowToFame, social media is the bloodstream that nourishes all these projects. How did Richard become a social media magnet, and how can you do likewise?  That's the subject of this short interview. Are we too quick to focus on monetizing social media?  Are we missing the larger … [Read more...]

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