Tag: richard hacker

05/17

Facebook is No Waste of Marketing Dollars

"A display ad on Facebook is a lifeless emotionless waste of marketing dollars." That's how one radio industry analyst colorfully put it. Although one might ask exactly where isn't a simple "display ad" a "lifeless emotionless waste of marketing dollars"?  And just how emotion-packed and full of life is a Google ad?  Yet that would hardly be called a "waste." The debate over the wisdom or foolishness of advertising on Facebook is wrong-headed and self-serving and replete with too much premature chest-thumping and grave-dancing. So GM drops a chump-change investment in Facebook … [Read more...]

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