Tag: rewards

02/04

It’s Time to Rethink Rewards Programs

The logic of the famous 20:80 rule dictates that the more effort any radio brand invests in its biggest fans, the more that has potential to pay off with a stream of loyalty, usage, preference, ratings, and even brand evangelism. And that brings us to the idea of rewarding our fans so as to encourage their behavior and incite more just like it. But does that mean it's all about contesting? Or is that only the "opening act" of a strong and vibrant rewards program? This is a guest post by Dominick Milano, President of Publisher Development at Triton Digital. It's time for you to rethink … [Read more...]

07/30

Why Doesn’t Radio use “Add to Calendar”?

I spend my day inviting others to meetings and accepting invitations from others. And I do it the same way you do, by sending or accepting those little "add to calendar" invitations. So here we are, radio broadcasters, driving tune-in to an appointment-based medium where appointments are clearly rewarded by Arbitron at ratings time. And I personally have never seen a broadcaster invite any listener to add anything to their calendars with the simplicity of a "click." That doesn't mean nobody has done it - just that I have never seen it.  And judging from some of the response to this … [Read more...]

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