Tag: revenue model

06/22

The Problem is Radio’s Business Model

The more you profit from the status quo, the less inclined you may be to make the moves necessary to thrive in the future. This was the puzzle facing Steve Jobs when his company consciously introduced the iPhone knowing that it would cannibalize his cash cow, the iPod, but knowing that if Apple didn't cannibalize the iPod then everyone else would have done so because it was inevitable that mp3 players would eventually merge with that device formerly known as the mobile phone. Radio is likewise constrained by a model that rewards broadcast licensees with agency dollars but invites radio's … [Read more...]

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